5 Secrets to Succeed at Video Advertising
Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator.
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
3、Retarget in order to re-engage.
One of the biggest mistakes that marketers make is assuming that people will immediately make a purchase after watching their video. Think about it: When was the last time you did that yourself? Customers need a reminder across multiple touch points before they make a buying decision. Retargeting companies like AdRoll or Criteo can help re-engage your viewers by targeting them with banner ads down the line. Your video is the hook to get people excited about your product, but it will take a few reminders before they return to your site and make a purchase.
reminder across multiple touch points，如可理解这个短句。
这涉及推广学专业常识和术语。假如你不是搞推广的，这个问题就不必细究了。
Customers need a reminder across multiple touch points before they make a buying decision.
在客户做出购买决定之前，需要对他们在多个品牌接触点进行提醒。
touch points: 使得客户决定购买或舍弃购买的重点时刻。
Use data to find an audience and place it programmatically
it指代data. place it programmatically: 将这类资料按标题分类放置。
the distribution platform that you partner with.
that引导定语从句，从句不可能没谓语动词。唯一能做谓语动词的就是partner。语法常识对你说partner在此需要是不及物动词。剩下的就是你查词典了。我不必替你查词典吧。
